You Too Can Start an Independent Record Label

It's no big secret, the trick of how to start a record label definitely involves some cash and most definitely involves some talent. If you want to know the secret to how to start and run your own label then here it is, talent. You have to have something to sell your business pitch with. It doesn't matter what your particular genre is, you need to get out there and discover your first million. Yep, I am talking about dollars.

If you are just sitting around trying to figure out how to start you own independent record label then you are wasting your time. Get out there and try to find "the" band or "the" person that is worthy of a record deal. Go to clubs, rummage through TikTok, hang out at bars with live music, there is talent all around you so find it.

Do you have friends or a band already in mind? If you do then you are one step ahead of the "how to start a record label" game. Two or three bands would really be optimal when beginning your own record label. For those of you who don't have someone in mind, then you have some work to do.

A good way to search for talent is to have an idea of what you are looking for. If you are going to learn how to start and run your own record label then you must be able to find the gap. There is a gap somewhere and you need to find it. Keep in mind, you are searching for someone who is marketable, a true money maker.

If you can't quite pinpoint a gap, then identify a target market you think you can penetrate and go for it. Who would have thought that the Backstreet Boys or 98 Degrees would have made it big? Well, the guys from their record label were definitely on to something. Teenage girls were where it was at and boy did those guys stumble on to something big and man did they make a profit! Believe me, that is your first step in how to start a record label.

Just like with any other business, you are going to have to sell your product. And you can't sell your product until you have your product. So, this is your first lesson in how to start your own independent record label. In this business, you are going to have to think outside the box and when you do that, you will be ready to start your own record label.

Author Bio

The former owner of an independent record label, current owner of Platinum Millennium publishing & national music industry seminar speaker/panelist. He's also the author & creator of 40+ best-selling music business books, reports, courses, audio products & more "How to" resources, that helped 1000s of people like you to success. Go to www.TheUltimateRecordLabel.com for more info.

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Business Podcast Marketing Case Study Proves Results

By: Rodney Rumford

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled "How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads". This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: "Dunay wasn't sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn't roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including Podblaze.com, FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS

Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did..."

This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Author Bio

Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com

Article Source: http://www.ArticleGeek.com

Podcasting Monetization Strategies for Marketers

By: Rok Hrastnik

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.

While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.

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For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their recipients.

Here are just some possibilities for you to consider:

PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

Customer Relationship Management and User Support: Personal messages and greetings from company executives, personalized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials

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Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.

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Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.

Advertising in third-party podcasts

And so on …

In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.

Author Bio

Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings. Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers.

http://rss.marketingstudies.net/index.html?src=sa19

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