Future of Entertainment

Chameleon radio logo

Welcome to the Future of Entertainment, a podcast exploring the latest and greatest in the world of virtual reality.

In today's episode, we'll be talking about virtual reality concerts - how they're changing the way we experience music, and what the future holds for this exciting new technology.

Virtual reality concerts are exactly what they sound like - concerts that take place in a virtual reality environment, allowing attendees to experience the music and performances in a completely immersive way. These concerts use advanced technology, such as virtual reality headsets and haptic suits, to create a truly lifelike experience that feels like you're actually at the concert.

Virtual reality concerts and how they are changing the way we experience live music.

Virtual reality concerts are interactive, immersive experiences that allow users to attend a concert from the comfort of their own homes. With the help of VR technology, users can feel like they are actually at the concert, surrounded by their favorite performers and fellow fans.

But virtual reality concerts are more than just a gimmick or a novelty. They are a glimpse into the future of live music, where audiences can experience concerts in new and exciting ways. VR technology allows for unprecedented levels of customization and interactivity, giving users the ability to choose their own performers, songs, and stage design.

One of the biggest advantages of virtual reality concerts is that they allow people to experience concerts from anywhere in the world. No longer do you have to travel to a specific location to see your favorite band or artist - you can attend a virtual reality concert from the comfort of your own home. This has the potential to open up the world of music to people who might not have been able to experience live concerts before, due to physical disabilities, financial constraints, or other barriers.

Another advantage of virtual reality concerts is that they allow for more flexibility and customization in the concert experience. For example, with a virtual reality concert, you can choose the performer, the songs, and the stage design to create your own unique concert experience. This means that you can tailor the concert to your own personal preferences and interests, rather than being limited to the offerings of a traditional concert venue.

However, there are also some challenges and drawbacks to virtual reality concerts. For one, the technology is still relatively new and can be expensive, which means that not everyone will be able to afford to attend a virtual reality concert. Additionally, some people may find the technology overwhelming or disorienting, which could hinder the enjoyment of the concert experience.

Despite these challenges, the future of virtual reality concerts looks bright. As the technology continues to improve and become more accessible, it's likely that we'll see more and more virtual reality concerts popping up, offering music fans a new and exciting way to experience their favorite bands and artists.

So whether you're a diehard music fan looking for a new way to experience concerts, or just curious about the latest developments in virtual reality technology, virtual reality concerts are definitely worth checking out. Tune in next time for more discussions on the future of entertainment.

---

Who would you like to watch on VR first?

Change Image

• Change Image

  0%BEYONCE
• Change Image

  0%NICKY
• Change Image

  0%TAYLOR SWIFT

---

SERVICES RADIO SHOW AND PODCAST PRODUCT

Book Now

Clip Clap 2 Bluetooth Speaker

Buy Now

Animated music video

1380

Book Now

Lyric Video

240

Book Now

VISUAL LOOPS

180

Book Now

Intro Kit

600

Book Now

Beautiful

Performed by: NONĒ SUNSHINE Release: Is released to the public

Beautiful

Artist bio: NONĒ SUNSHINE is an Alternative Rock band based out of Denver, CO and Tucson, AZ comprised of it’s two primary members Derek Hyde and Thomas Scott (TS) Laird.

Sonically the music ranges from moody to full on explosive, but the ever present ‘hook’ is what binds. The fact is, although NONĒ SUNSHINE is just getting started, it’s foundation is over 20 years in the making. After meeting through an online musician’s classified ad, Derek and TS struck up an immediate friendship.

Finding a kinship in songwriting, they soon learned they shared a similar lens in how they viewed the world. Although life ultimately got in the way the first time around, they stayed close and continued to write songs for the sheer love of the art and process. The Internet has opened up a whole new world for musical collaboration and being veterans of tech sector Corporate America, the NONĒ SUNSHINE co-founders made a conscious decision to leverage the tools available to bring their musical vision to fruition.

Through the use of Logic Pro X, the Universal Audio suite, Soundbetter, Fiverr, and a vast array of equipment they have amassed over the years, the dynamic duo are positioned to launch their first LP in early 2023.

As part of its introspect message, "Beautiful" encourages listeners to embrace the future with optimism and open-mindedness. Featuring bright guitar riffs and a fist-bumping beat, the track keeps the listener engaged throughout. Being in a specific state of mind during the songwriting process, NONĒ SUNSHINE explained, "despite the title, the lyrics for "Beautiful" are pretty depressing, basically inspired by all the negativity in the world - the constant stream of bad news, natural disasters, violence, hate, politics, etc. all of which tend to become overwhelming if you let them."

<iframe id="myiframe" width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https://soundcloud.com/user-630783658/beautiful_pre-master?si=b504e98876894e639e97d593b1a78199&color=%236184ca&auto_play=false&hide_related=false&show_comments=false&show_user=true&show_reposts=false&show_teaser=true"></iframe>

---

SERVICES RADIO SHOW AND PODCAST PRODUCT

Book Now

Intro Kit

600

Book Now

Animated music video

1380

Book Now

Lyric Video

240

Book Now

Clip Clap 2 Bluetooth Speaker

Buy Now

4 ways to distribute developing stragity insights

You can engineer those “aha!” moments.

Achieving advantage over competitors is what strategy is about.

All organizations have competitors, no matter whether they’re business, government, or not-for-profit entities. Some compete for customers, some for funding. And they all compete for employees.

But strategies only work if you can figure out how to position your organization on the strategic factors most relevant to your organization’s key stakeholders. And doing that requires what we call insight, a recognition that no-one else has had about what your stakeholders really want. It’s that aha moment when someone explains something to you and for the first time you “get it.” Or it’s when you put “two and two together.” Or when suddenly in your mind “the lights go on.” We have many metaphors for an incoming insight. But how do you create the conditions for getting an insight? Here are four techniques to develop the insight you need to crack open your competitive advantage.

Introspection

If you visit the Massachusetts Institute of Technology (MIT) you’ll see Charles Darwin’s name inscribed with other great scientists in the stone frieze in the forecourt of the Great Dome. He is regarded by many as the greatest of all scientists because his insights on evolution and adaptation changed how we think about life on Earth. Darwin was a great walker. And on these walks, usually around a rectangular track called the “sandwalk” near his home, he’d toss ideas around in his head speculating on connections between concepts and phenomena. For Tom, the CEO of a diversified public company, insight comes not from walking, but from gardening. “When I’m at work my day is chock-a-block with meetings and issues, unscheduled events that I must deal with. So, there’s no time to think about strategy. I think about strategy when I’m gardening, which I enjoy in my spare time. It’s my time to decompress. It’s when my mind is free and in a relaxed mode.”

Charles Darwin illustrates that gathering insights via introspection takes time. Tom demonstrates that your mind needs to be in a relaxed and creative state. Under these conditions you can propose hypotheticals for yourself playing “what if?” I dare say Jeff Bezos would have done the same prior to the launch of Amazon in 1994, “what if we didn’t need bricks-and-mortar retail stores at all?”

See Things as Others See Them

Introspection is a wonderful starting point. But it’s limited by your view of events. Your organization’s stakeholders look at your performance through completely different sets of lenses. Tapping into that is a golden opportunity to capture insight too. This is best done through conversations around, for example, customer needs, product use, or servicing requirements.

Gordon is the CEO of a fruit cooperative that takes oranges from its grower-members, grades them, packs them and sells them to retailers. He explained to me the moment when the “penny dropped” on a fundamental aspect of the coop’s relationship with its growers. “Until we went out and interviewed several of our members, we didn’t realize just how critical prompt payment for supplied fruit was. Some growers run on a very tight budget.”

This insight had passed the office staff by as they weren’t farmers and were used to paying creditors on extended terms. Improving the cashflow of its growers not only boosted the coop’s relationship with its current members, but it also provided the coop with an advantage in attracting new members.

Observe Stakeholder Behavior

While having a series of conversations with customers and other stakeholders is a highly effective way to get “I-didn’t-know-that” insight, it’s not without its shortcomings.

Customers can be poor at recalling past behavior. In surveys, for example, some respondents remember buying a certain brand when in fact they didn’t. Their memory is unreliable because the most popular brand is often uppermost in their minds thanks to advertising.

Employees can provide false responses too because of what’s called “socially desirable responding.” This happens when an interviewee gives his or her opinion according to socially approved behavior. When employees are asked to rank the importance of pay from a list of potential motivators it typically comes in around fifth. Yet when it comes to actual employee behavior research has shown that it’s typically much higher among motivators. Why the discrepancy? One explanation is that, when interviewed, employees don’t want to be seen as mercenary. This problem emerges most strongly when an individual is asked to rank a set of strategic factors — not so much in nominating the strategic factors as a group. Because of this, and in certain situations, consider gathering strategy insight from actual behavior.

Look at Other Industries

Organizations in the same industry tend to play off the strategies of others in the same industry. This isn’t restricted to the business sector. It occurs in the government and not-for profit sectors as well. An industry mindset emerges, and a consistency of process and strategy outcome become commonplace. Businesses in this situation become bereft of genuine insight.

To break this bind, companies have sought to gather strategy insight by looking at other industries. Examples I’ve documented include an international cosmetics business launching a men’s grooming range. They examined how the energy drink company, Red Bull, attracted young male customers. Another was a social enterprise organization, which delivered coffee, tea and snacks to offices and factories. It turned to Toyota for customer-service inspiration to improve accuracy and speed in filling orders.

Another was a health insurance company which reviewed how large banking organizations employed automation to improve customer experience via an app. As Felix, the executive in charge of the project explained it, “we had to escape the industry way of developing strategy if we were going to achieve genuine breakthrough.”

Gathering insight is extremely important to your strategic success. Why? Because insight creates competitive advantage, which produces results, financial and otherwise, above those of your competitors. And don’t confine the notion of insight just to your customer or client needs. As I’ve demonstrated here, bring insight to the relationships you have with all your key stakeholders.

Summary. Strategies only work if you can figure out how to position your organization on the strategic factors most relevant to your organization’s key stakeholders. And doing that requires what we call insight, a recognition that no-one else has had about what your stakeholders really want. This article identifies four techniques to develop the insight you need to crack open your competitive advantage: introspection, looking at other perspectives, observing actual behavior, and looking at what happens in other domains.

by

• Graham Kenny

November 23, 2022

4 Techniques for Developing Strategy Insights (hbr.org)